Although Holly Homer admits an aversion to new social media platforms, the mom of three has become an expert on using two of the web’s most popular platforms, Pinterest and Facebook.
Citing a need to get her company’s Facebook page through a period of stagnation, Holly eventually faced down the Pinterest juggernaut to increase her reach while boosting her audience on both platforms.
By boost I mean her popularity has exploded.
A blogger since 2007, Holly first turned to online writing as a way to supplant a growing obsession with scrapbooking. It wasn’t long before she realized the importance of driving readers to her site. Since then she’s spoken about social media and blogging at dozens of premier conferences, while offering her words of wisdom at the Business 2 Blogger blog, where she also does consulting.
Prior to her career as a blogging superstar, Holly earned her childcare bona fides as a physical therapist and clinic manager.
When Holly isn’t helping her husband raise their three boys, she loves playing in poker tournaments.
Here is a list of questions we discussed:
- How did you get started in social media and blogging? (1:46)
- What initially attracted you to Pinterest? (3:10)
- Did you have your Facebook page first and then you signed up for Pinterest too? (5:01)
- What are steps or best practices to effectively grow without adds your Facebook page. (7:50)
- Are there certain types of Facebook posts that work best for you? (11:44)
- Did you wait until you built up your page’s followers before you started get some success asking questions on your Facebook feed? (13:57)
- As Facebook evolves, are you thinking about new ways to post, including pay to post? (15:42)
- How do you increase the reach of your Facebook page when you don’t have a million followers? (18:26)
- Do you have an overall Pinterest strategy? (19:29)
- Do you still get traffic from your Facebook page? (20:36)
- Do specific questions work in your pins on Pinterest? (21:58)
- What is the best way to drive the right traffic to your site using Pinterest? (24:17)
- Are there best practices for the pins you create? (24:27)
- Are you noticing a lot of your stats coming from mobile? (26:46)
- Are there best practices for using Pinterest and Facebook together? When you post a new blog article, do you immediately post it to Pinterest as well? Or do you wait and let your followers do the work? (27:35)
- How do you easily manage multiple people on one business page? In that case, how do you maintain the same content and quality across your team? (29:37)
- Are your posts scheduled in advanced or posted live? (32:16)
- Is bigger always better when it comes to Facebook/social media reach? (35:42)
- Do you use Pinterest Analytics? (38:36)
- Are you thinking about hosting your own weekly social media show or podcast? (39:11)
- What were some mistakes you made when you first started using Pinterest? (39:33)
- What advice do you have for guys using Pinterest? (43:04)
Thanks For Watching And Listening!
I really appreciate you joining me for this week’s episode. Have questions or comments? Leave a message in the comment section below!
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Thanks to Holly for being such a great guest. See you for the next episode where we’ll be adding testosterone, one pin at a time!