Relationship Marketing With Pinterest With Wade Harman

Nearly 50 years ago, Paul McCartney melted hearts and moistened eyes when he sang ‘The Long and Winding Road.’

The Beatles should have dedicated that tune to this week’s Manly Pinterest Show guest, Wade Harman.

Let’s just say that Harman, who blogs at wadeharman.com, has a very interesting work history.

Before he became a blogging/social media marketer/psychology consultant superstar, Wade was a coal miner in Southwestern Virginia, where he worked six days a week deep underground using a machine called a ‘scoop’.

But fortune stepped in over a decade ago, when he sustained an injuring on the job. Suddenly needing to find a new line of work, in 2000 Wade picked up a Cognitive Psychotherapy degree. Years later, once he’d gotten over his fear of the keyboard, he set to learning everything he could about, first SEO, and when that went south, social media, using his deep knowledge about how humans think and behave as a touchstone.

Now a full-time blogger and social media expert, Wade uses his background in psychology to research and develop social media strategies and methods that help to elicit emotion in the reader, which, hopefully, causes them to act.

He’s a long way from the Virginia coalmines, that’s for sure. But one suspects that the long and winding road Wade Harman’s traveled is what made him the authority he his today.

Here is a list of questions we discussed:

1. How did you become involved in social media? (1:32)
2. Did you have get your physiology degree before you went to work in the coalmines? (4:56)
3. What interested you in ‘relationship marketing’? (5:33)
4. What made you attracted to Pinterest? (6:52)
5. What is relationship marketing? (8:12)
6. What would you say to a critic of the idea of relationship marketing? (10:54)
7. How is social media “ruining relationships?” (15:10)
8. How can we turn our online relationships into real relationships? (17:12)
9. Can relationships be built on Pinterest? (21:17)
10. Do you use Pinterest’s messaging feature? (24:10)
11. What are your thoughts on the ability to connect with people on Pinterest or Instagram that you can’t on other social media platforms? (27:01)
12. Do you have any specific tools to market Pinterest? (33:28)
13. Why don’t you schedule pins? (34:09)
14. What were some mistakes you made when you first started using Pinterst? (35:13)
15. How should guys get started on Pinterest? (36:47)

Thanks For Watching And Listening!

I really appreciate you joining me for this week’s episode.  Have questions or comments?  Leave a message in the comment section below!

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Thanks to Wade for being such a great guest.  See you for the next episode where we’ll be adding testosterone, one pin at a time!