Although, we all know the basics of our various social media accounts – how many followers we have or how many repins a certain post has garnered – many of us treat the deeper analytic information of those accounts as though they are enveloped in a shroud of mystery and complexity.
That state of ignorance doesn’t work for a guy like Danny Maloney. In fact, Danny hopes to shed as much light as he can upon the analytics side of social media. The Pinterest marketing platform he co-founded, Tailwind, is the world’s leader, with over 20,000 leading brands and agencies on the Tailwind roster.
When it comes to Pinterest analytics, Danny knows his stuff.
A creative force for a while now, Danny started by co-founding BridesView.com, an online tool that helped perspective couples plan their nuptials. Then, as a member of the New Initiatives team at Google Maps/Local and YouTube, he had a hand in developing several innovative products. From there, he served as general manager of AOL’s video business, helping to take it from 13th to second overall among US online video services.
Maloney is a graduate of the University of Pennsylvania’s Jerome Fisher Program for Management & Technology, earning degrees from Wharton and Penn’s School of Engineering and Applied Sciences.
So, come with us on this edition of the Manly Pinterest Tips Show as we dare – with the help of Maloney’s considerable insight – to take a deep dive into the world of Pinterest analytics.
Here is a list of questions we discussed:
- How did you get started in social media and Tailwind? (1:12)
- Describe Tailwind and why did you name it that? (3:24)
- Why would someone want to use analytics for Pinterest? What can it do for them? (6:08)
- What key metrics to gage performance and effectiveness should people be looking for? (7:15)
- When you look at Pinterest’s new analytics tool, what improvements do you see? (9:10)
- How does Tailwind compare to the existing Pinterest analytics? (10:52)
- What does it mean that your site is “powered by the Official Pinterest Business Insights API?” (14:09)
- Using analytics, how should one treat a board that is suddenly getting a lot of repins and followers? (17:05)
- Does timing of pins make a difference? (19:00)
- Does Tailwind offer a way to schedule pins? (21:15)
- Is Tailwind strictly a paid app or is there a scaled-down free option as well? (21:51)
- What is Tailwind’s competitor tracking? (23:13)
- In Tailwind, what are virility and engagement scores and what determines those? How can you use them to your advantage? (25:52)
- How do category heat maps relate to the new interest options on Pinterest? (26:27)
- On the free version of Tailwind, which key feature have you noticed customers aren’t fully utilizing? (29:19)
- What was your biggest mistake you made when you first started using Pinterest? (30:45)
- What advice would you give guys just starting out on Pinterest? (33:03)
Thanks For Watching And Listening!
I really appreciate you joining me for this week’s episode. Have questions or comments? Leave a message in the comment section below!
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Thanks to Daniel for being such a great guest. See you for the next episode where we’ll be adding testosterone, one pin at a time!