We all know Pinterest is all about images. Nothing is more important than creating a stunning, eye catching image for your pin.
That being said, one if the biggest things that I see being overlooked on Pinterest, is pin descriptions. You go to all that trouble, create a great image, link it to spectacular content and then just put the title in the description. To me that’s kinda like wearing a raincoat in the shower.
What’s the point? Just like wearing a raincoat in a shower doesn’t allow you to get wet….not optimizing your pin descriptions can really hinder you from being found in Pinterest and Google search.
So what makes a good pin description? My friend Vincent NG’s research to get the most repines consistently says to aim for a character length of around 100-200 characters.
So what should be in those characters? Well, defiantly keywords, but you don’t want to keyword stuff your descriptions, you want it to sound natural. You also want to craft your descriptions to what people are searching for on Pinterest. A great way to discover that is to go to the search box on the desktop version of Pinterest and type a search term. You’ll get a list of some great popular search’s that people are looking for on that topic.
The last thing about pin descriptions is to think about your audience. Say you’re a sporting good store and you’re promoting a new fishing rod on Pinterest. Instead of saying “we are selling this fishing rod.” or “Bass Assassin Finishing Rod” imagine yourself as the consumer. So you might say something like, “The bass Assassin fishing rod is helping fishermen across the county catch huge bass like never before!” See what I did there?
So your task for the week is to go back an optimize those pin descriptions!