Pinterest and medicine have very little in common, right?
For one, like the best healers understand the needs of their patients, the best Pinterest marketers are those who understand and relate to the needs of their customers and clients.
For another thing, Cynthia Sanchez, once a registered radiation oncology nurse, has become one of the ‘unofficial’ faces of Pinterest.
In this edition of the Manly Pinterest Tips Show, Cynthia enlightens us as to how all those recent changes to Pinterest, including the new Pinterest Smart Feed, will affect the Pinterest user experience and the bottom lines of all those Pinterest marketers.
Sanchez, who first logged onto Pinterest 2011, found the platform to be exactly what the other social media platforms weren’t – that is, less a social network and more a tool for discovering things. By early 2012, she had launched her blog, Oh So Pinteresting,
By September of that year, she had left her nursing position to focus on her blog and social media services.
Since then, Cynthia has become not only a go-to Pinterest expert, but also a sought-after speaker, writer, and podcaster. The latter, the Oh So Interesting Podcast, covers the ins-and-outs of Pinterest procedure, including messaging, promoted pins, and much more.
She generates an astounding amount of content all on her own, including all that blog material and graphics creation, along with producing the podcast and her own YouTube videos.
Oh, and she’s the mother of two – count them, TWO – sets of twins. And, if that’s not impressive, I’m not sure what is.
Here is a list of questions we discussed:
- How did you get started in social media and particularly Pinterest? (2:07)
- What was the main reason you chose to Pinterest over other social media platforms? (5:12)
- With all of the changes Pinterest has undergone in the past few months, can you give us a general overview of the Pinterest Smart Feed? (6:36)
- Do you think Pinterest is looking at social proof from other platforms like Twitter or Google+ when determining its value in the Smart Feed? (11:07)
- The user’s engagement is one of the factors Pinterest looks at when determining the value of pins. Is there some sort of threshold of engagement on Pinterest? (13:20)
- Is the Smart Feed responsible for the uptick in ‘Likes’ people have been noticing on their pins? (14:27)
- With the emergence of the Smart Feed, while small businesses have a harder time getting noticed on Pinterest? (16:10)
- What’s your advice for those looking to improve their board descriptions? (18:32)
- Should you use hashtags in pin descriptions? (21:03)
- What can be included in Promoted Pins? (24:06)
- What tracking and support tools do you use with Pinterest? (26:45)
- What is your opinion on copyright issues as they relate to a photographer’s photos on Pinterest? (27:57)
- What were some mistakes you made when you first started using Pinterest? (30:16)
- What advice do you have for guys using Pinterest? (31:59)
Thanks For Watching And Listening!
I really appreciate you joining me for this week’s episode. Have questions or comments? Leave a message in the comment section below!
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Thanks to Cynthia for being such a great guest. See you for the next episode where we’ll be adding testosterone, one pin at a time!