Generating Leads With Pinterest Part II with Alisa Meredith

The last time we ran into Pinterest extraordinaire Alisa Meredith, she outlined some of the ways Pinterest users can generate leads and drive voluminous traffic to their site. Crammed to the gills with valuable and practical lead generation advice, Alisa’s first appearance is among The Manly Pinterest Tips Show’s most popular episodes.

Get ready because Alisa is back and ready to unload some more Pinterest knowledge, including a deep dive into the prospect of gender-based Pinterest searching, UTM tracking codes, generating leads on Pinterest for small and non-traditional businesses, and how to actually convert leads on landing pages, among much, much more.

Over 15 years ago, Alisa distributed her writing as downloadable eBooks – which, if you don’t know, was before eBooks were even a thing.

Years later, she ended up finding her way into the budding social media industry and now uses her talents to boast traffic and visibility for a diverse array of clients. She also holds HubSpot COS Designer, Inbound, and Partner certifications, in case you suspected Alisa’s tech cred.

She’s a co-owner and senior inbound marketer at Scalable Social Media and a content marketing specialist at OverGo Studio. For 10 years, she helped run On Target Professional Website Design, and, before that, she was a website designer at Main Resource, Inc.  Alisa’s blog at Scalable Social Media is crammed with marketing and lead-generation tips.

She also just started a new podcast, the Superheroes of Marketing, where Alisa and friend Kelly Kranz – who is the client services manager at OverGo Studio – grill their guests to get out of them more great marketing advice.

Here is a list of questions we discussed:

1. What are your thoughts on Pinterest’s new gender-based pin search? (1:48)
2. How would we use gender-based search for lead generation? (3:21)
3. Would you separate out campaigns as male, female, and general? (5:08)
4. Pinterest has stripped all affiliate links from pins. Is this a good move by Pinterest? (6:14)
5. Do you think Pinterest will create an affiliate program similar to what Amazon does? (7:41)
6. Can you explain what a UTM tracking code is? (9:05)
7. UTM tracking codes are still working? (9:47)
8. How would a local flower shop us a UTM tracking code to track a campaign? (10:15)
9. When you are setting up a campaign, do you think about all the UTM tracking codes you’re going to be using to track it? What’s your process? (11:19)
10. What are some SEO tips for lead generation? Do you use a lot of keyword optimization? (12:46)
11. Can you give an example of a call to action for, say, smoothies? (13:44)
12. When you are making pins you’re going to test for a campaign, do you test SEO or certain keywords? (14:55)
13. How do you generate leads to increase conversions through Pinterest for businesses selling services like insurance or legal advice? (16:25)
14. How can a business that has no ecommerce use Pinterest to generate leads? (17:15)
15. Should you have the lead capture stuff right up front? At the bottom? Somewhere else? (19:12)
16. What about popups to capture leads? (19:44)
17. Do you factor in upcoming holidays and seasons in regards to lead generation? (23:13)
18. What are some tips on converting an offer on your landing page? (24:43)
19. Do you promote your product or service on Pinterest group boards? (26:40)
20. When tracking lead generate, do you use Pinterest’s analytics or some other type of tool? (27:10)
21. What do you tell companies that are struggling to come up with an offer idea? (29:01)
22. Do you know anything about the recent difficulties with promoted pins? (30:25)
23. What are some best practices regarding calls to action? (32:15)
24. Are you excited to try Pinterest’s promoted pins carousel? (33:16)
25. Do you have any concerns with the proposed ‘Buy It’ button? (33:57)
26. What are some mistakes you made when you first started using Pinterest? (36:31)
27. What advice do you have for guys just starting out on Pinterest? (37:17)

Thanks For Watching And Listening!

I really appreciate you joining me for this week’s episode.  Have questions or comments?  Leave a message in the comment section below!

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Thanks to Alisa for being such a great guest.  See you for the next episode where we’ll be adding testosterone, one pin at a time!