While most eight-year olds were playing matchbox and jumping through the sprinkler, Rebekah Radice was out selling avocados, oranges, and peaches from her humble fruit stand in Southern California.
Obviously, Rebekah has always had a knack for selling stuff, eventually moving on to bigger things like real estate and the mortgage industry, where, across 17 years, she learned the ins and outs of marketing and management.
So, she was perfectly positioned to take advantage of the rise of social media marketing. While her competitors were still in the advertising dark ages, Rebekah utilized the burgeoning influence of the Internet, eventually turning her hard-earned social media wisdom into a full-time gig as a social media strategist, consultant, trainer, and digital marketing specialist. She also has distilled that wisdom into book form, authoring How to Use Social Media to Virtually Crush the Competition.
And the industry has taken notice…big time. She was named an Inman Top 100 Most Influential Real Estate Leader, named to the Top Social Media Professionals to Follow list in 2013 and 2014, and was honored with a Top Entrepreneurs that Rock award in 2013.
You could say she’s come a long way from selling fruit by the side of the road.
- How did you get involved with social media? What’s your backstory? (1:45)
- How would you define ‘branding’? (4:53)
- How does a business ‘niche down’ its branding? (6:17)
- How long did it take for you to develop the look and feel of your branding, especially on Pinterest? (7:56)
- What are some tips to help businesses achieve a consistent look between their websites and there graphics? (10:09)
- Do you ever worry about pigeonholing your brand? How long do you wait before tweaking? (12:48)
- What’s the best way to cross-pollinate content between different social media platforms while keeping your brand consistent? (15:14)
- How hard is it for major brands to tackle social media engagement? Is it harder than smaller-scaled companies? (8:17)
- What is the optimal size for graphics on Pinterest? Is that something you’re testing? (22:01)
- Do you anything specifically to brand your titles? (24:08)
- Do you check out what your followers are doing? (26:41)
- How important are Pinterest group boards to developing your brand? (28:10)
- How should a small business use user-generated content on Pinterest? (30:03)
- What was one of the biggest mistakes you made when you first started to brand yourself and your business? (33:54)
Thanks For Watching And Listening!
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Thanks to Rebekah for being such a great guest. See you for the next episode where we’ll be adding testosterone, one pin at a time!