We all know Elf On The Shelf changes positions and locations every night during the Christmas season. The reason that he does this is for the entertainment and joy it gives to children. Just as the Elf On The Shelf does something new and different each night for the kids, so you too can also keep your Pinterest boards fresh and different during the holidays by rotating your boards.
All of us have our own unique way of arranging boards on Pinterest. That’s what makes Pinterest so special! However, there are some best practices that you can follow to keep your account attractive for your followers.
Your Top Two Boards Are The Most Important
We mentioned this on the episode on optimizing your Pinterest account for mobile…many devices only fit the first two boards on your boards screen. These boards will always be visible to your customers and potential leads. Make sure that those boards are the most important and relevant to your audience.
If your business sells products related to the holidays, you want to make sure that you rotate those boards to be your top two boards before the holiday season goes into full swing. Just make sure to rotate those back down after the holidays are over. Nothing says that you don’t care about your Pinterest account more than having your top two boards be about Christmas in the middle of July!
Have Your Board Layout Help Your Audience
The most important information that you are wanting to share with your customers should be toward the top of your boards. It’s best when the helpful content that you’re curating is easy to find for your audience and potential clients. Use your boards to guide them on a path to the content you are wanting them to see. Try to look critically at your board layout. Look at your board as though you are someone who knows nothing about your services and is looking at your content for the first time.
Have Variety In Your Boards
Both my friends Peg Fitzpatrick and Vincent Ng have taught the importance of having variety in your boards. Peg shared that people want to do business with individuals and not faceless organizations. Having some variety in your Pinterest boards helps show that you are a real person with other interests outside of work.
If your Pinterest account is for your business, you do want to have the boards that are related to your business towards the top. Don’t be afraid to share other types of boards as well on your account. People who dig a litter deeper to find out more about you will find those types of boards helpful. Who knows, you may even land a job because you share a interest with a potential client!
Rotate Boards To Test Performance
Are your blog article pins not performing as well as you hoped? Are your Real Estate boards not getting any click-throughs? Try experimenting by rotating them to different positions on your boards. Try the new position for two weeks or up to a month to see if that new position makes a difference. If not, try a new position. Keep on testing and measuring the results.
Do A Board Audit
Vincent Ng from MCNG marketing suggests deleting boards that your are no longer pinning to. He suggests deleting boards that have less than 10 pins and that haven’t had new content added for the last 3 months. Those boards are stagnant. Time to let them go. If you still want to keep those pins, move them to a different relevant board or to a secret board. Remember, you want to provide value to your audience. A stagnant board on a topic you no longer care about probably isn’t providing that value. Go ahead and delete that board. You may lose a few followers, but you’ll make your account more attractive for your ideal customer.
Boards are meant to have variety, be tested, rotated, and even deleted. Your board page should be highly relevant and attractive to your audience. Take a little time during the beginning of this new year to do some housecleaning and re-arranging of your boards. Your Pinterest audience will thank you.