We all want to know as much as we can about our customers. The more we can learn about what makes them tick, the better able we will be to create content that leads to greater interest and engagement, and isn’t that what we’re all shooting for? Thankfully, Pinterest is a great way to gain insight into your community and customers!
To help us out with that we have Danielle Miller, a self-described Pinterest addict who is also a marketing coach, keynote speaker, and small business enthusiast. Danielle has designed multiple social media marketing campaigns and has an impressive track record of consistently collecting over 5,000 new leads in the first 90 days. Her company, Miller Media Management, is the top-rated social media company in Maui, Hawaii. In her spare time, Danielle is also an EdVenture Maui Instructor, teaching continuing education classes at the University of Hawaii Maui Campus.
When it comes to Pinterest, Danielle has lots of experience. She began with a personal account when it was still in beta mode and quickly accumulated an impressive following, so it was only natural to make the leap to using it for business purposes.
Danielle has plenty to say about using Pinterest to learn about your customers and community. She covers topics such as the difference between a personal and a business Pinterest account, how group boards can be useful for creating traffic, and how to use Pinterest analytics to gain valuable information about both customers and competitors. She offers step by step instructions, making it easy to understand and apply many of the processes she describes!
You’ll also want to stick around to see Mike Alton and Ross Quintana join us at the end to offer some of their own Pinterest strategies.
Here’s a list of questions we discussed:
- Tell us how you got started on social media and ended up where you are. (0:24)
- How did you get involved in Pinterest, and how long have you been on that platform? (1:20)
- When you say Pinterest produces results, do you mean leads and conversions? (2:07)
- Pinterest isn’t a place where I think a lot of companies first think about when doing research on their customers. Why is that? (3:20)
- Can you walk somebody through a general idea of getting leads on Pinterest? (4:55)
- Do you ever experiment with having multiple pins to the same page? (7:40)
- What are some ideas you could give on creating traffic on Pinterest? (8:30)
- Give a basic overview of Pinterest analytics. (10:43)
- If I’m brand new to Pinterest, which stats are the most important? (12:28)
- What is considered a high number of impressions? (13:35)
- What is your group board strategy? (16:22)
- Do you promote your pins? (18:52)
- How can we make our Pinterest pins more viral? (20:47)
- How do I find out what my audience wants? Do I do competitor research? (22:57)
- What are your thoughts on repins? (26:55)
- Do you use scheduling tools on your Pinterest account? (28:48)
- Do you repin more than once? (29:58)
- What is your favorite call to action? (31:24)
- So let’s say I have a boss who is a little hesitant on this social media/Pinterest thing. How can I do a proof of concept or show him what the ROI will be? (33:27)
- Where can we find out more about you and your services? (34:55)
- Mike, how much do you pin a day? (36:46)
- Ross, what’s your Pinterest strategy? (38:55)
- Can you jazz up or give descriptions to rich pins? (41:55)
- Do you @mention people? (45:44)
- Mike, what is some advice for copy writing? (46:40)
- Is there an optimal place on your blog to put your pinable image? (48:00)
Thanks For Watching And Listening!
I really appreciate you joining me for this week’s episode. Have questions or comments? Leave a message in the comment section below!
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If you’d like to learn more about a certain topic or have something you’d like me to talk about during the show, feel free to contact me.
Thanks to Danielle for being such a great guest. See you for the next episode where we’ll be adding testosterone, one pin at a time!
[…] Using Pinterest To Learn About Your Customers & Community Watch this BLAB video where Jeff Sieh and Danielle Miller discuss using Pinterest as a means of gaining strategic insight into the needs, wants and desires of your online audience. […]