On this episode of “The Manly Pinterest Tips Show” we bring you an example of how Pinterest can be used for product marketing.
Our special guest this week is Tori Tait, from The Grommet.com. Before joining the team five years ago, Tori was a former teacher who had decided to launch her own stationery business. She spent over a year building her business, discovered that she had a talent and love for social media marketing and content creation, and began offering her services to small businesses. Now, as the Director of Content and Community at The Grommet, she has helped shape the company’s communications and marketing strategy with her expertise in social media, content strategy, blog management, and community building.
In case you aren’t familiar with The Grommet, it’s an online marketplace where they discover unique, innovative consumer products with a compelling story and help them to succeed by giving them a voice and an audience.
The Grommet amplifies their Makers’ stories through email marketing (about 1 in 200 Americans receives communication from The Grommet), social media, and traditional press outreach.
Naturally, since this is “The Manly Pinterest Tips Show,” we focused especially on how Tori and The Grommet have used Pinterest for amplification and have been among the leaders and innovators in its use. The Grommet was one of the first brands on the platform and the first brand to run a sweepstakes on Pinterest.
According to Tori, one of the advantages for using Pinterest to market consumer products is the visual nature of the platform, and she offers us some tips on how to create images that will capture people’s attention. She also reveals how The Grommet uses group boards to zero in on new products.
If you’re interested in promoting your brand on Pinterest, you won’t want to miss this episode!
Here’s a list of questions we discussed:
- Tell us a little about your background. How did you end up at The Grommet? (2:06)
- For people who are not familiar with The Grommet: What exactly is it, and what products do you offer? (3:38)
- What’s the timeframe before a product shows up on the website? (6:17)
- How does The Grommet partner with its Makers? (8:35)
- Is it similar to a kickstart program? (9:30)
- What does a Director of Content and Community do? (10:24)
- How has Pinterest changed the way consumers discover products? (11:3)
- How do you come up with new products? (13:56)
- How does the process work when someone pins a product to your group board? (15:45)
- How do you come up with the images for your pins? (18:50)
- What type of images have you found work best for product pins? (19:35)
- Do you do text overlays? (22:38)
- Does Pinterest allow you to predict what products will be sucessful? (24:10)
- How does Pinterest boost e-commerce? How does it rank compared to other social networks for producing sales for The Grommet? (26:14)
- How do you use promoted pins in your promotion of your products? (27:36)
- When you see something that’s doing well on Pinterest, do you use that to boost it on other channels? (28:50)
- I know you have success with your email marketing. How does Pinterest factor into that? (31:46)
- You were one of the first to run contests and promotions on Pinterest. What are some benefits, and what have you learned about how that works? (32:09)
- What other types of content do you mix in besides just your products? (34:48)
- Are there any special tools you can’t do without? Any special tools that you use for Pinterest? (37:39)
- Do you have any advice for guys who are just getting started on Pinterest? (38:42)
- Where can we find out more about you and your services? (40:04)
Connect with Tori here:
Thanks For Watching And Listening!
I really appreciate you joining me for this week’s episode. Have questions or comments? Leave a message in the comment section below!
If you’ve enjoyed the show, please share it using the buttons at the top or bottom of the page.
Also, please leave an honest review for The Manly Pinterest Tips Podcast on iTunes! Ratings and reviews mean a ton to podcasters and I would really appreciate it. They matter in how iTunes ranks the show and I honestly do read every one of them.
If you’d like to learn more about a certain topic or have something you’d like me to talk about during the show, feel free to contact me.
Thanks to Tori for being such a great guest. See you for the next episode where we’ll be adding testosterone, one pin at a time!