This episode of The Manly Pinterest Tips Show is all about organization. If the very mention of that word gives you a knot in your stomach, take heart!
Maybe you can identify with the guys at the circus who perform juggling acts. They start out with one or two balls, and everything seems to be going pretty smoothly. But someone keeps tossing more and more balls their way. Logically they can only keep so many balls in the air before they start to drop, right?
You may be juggling social media accounts on several platforms. You’re scheduling blog posts, posting content to Twitter, Facebook, LinkedIn, Instagram, Pinterest, or other platforms. Maybe you’ve tried your hand at podcasting. You’re running special campaigns, responding to countless emails, and managing teams on several projects. Have you ever wondered how to keep it all organized and under control?
Enter Erik Fisher, the community manager for Social Media Examiner and host of the award-winning podcast, Beyond the To Do List. His podcast focuses on how-to’s about social media, productivity, and podcasting. Erik is an authority on social media productivity and podcasting who began blogging back in 2004 – before Facebook and Twitter even entered into the picture. With such a long history in the business, he’s picked up a trick or two, and, thankfully for us, he’s willing to share!
On this episode he lends his expertise to a discussion of how the team at Social Media Examiner works. He weighs in on topics like scheduling posts, delegating work, responding to comments on social media, managing email, and useful tools. He even fields a few questions from the audience.
Basically he’s got tips for everything short of literal juggling. If you want those, you’ll have to check out the circus!
Here’s a list of questions we discussed:
- Tell me a little about your back story- how you got involved in social media. (1:29)
- Community manager- what does that mean? (3:45)
- How has the “Beyond the To-Do List” podcast changed your business? (5:15)
- You’ve got great guests. How do you get people like that to agree to come on your show? (8:02)
- Can you give us a bird’s eye view of how Social Media Examiner is organized? (12:22)
- How important would you say an editorial calendar is? (14:11)
- How far ahead do they schedule their posts? (15:55)
- What criteria are you looking at before you share something else? (18:05)
- How do you delegate work at the Social Media Examiner? (20:50)
- What are some tools that you’ve used to manage Social Media Examiner’s community? (25:06)
- How fast do you respond to comments? (27:02)
- Is there a special tool you use to communicate between the teams? (27:45)
- Are there any tricks you use for your email or gmail? (29:08)
- Do you use the default folders, like inbox, social, promotions, updates? (30:38)
- How do you organize your social media if you hate spreadsheets? (31:00)
- How do you organize your social media when you have multiple people you are managing? (32:00)
- How do you organize social media around special campaigns while still doing regularly scheduled stuff? (34:11)
- How do you balance curation with sending out your own content? (37:22)
- How do you set aside time to take a hard look at what is working and what needs to change? (39:36)
- You are the productivity tools guy. Are there any new tools that you’ve tried recently and are excited about? (42:18)
- Where can we find out about you and your services and your podcast? (45:38)
Find out more about Erik here:
Thanks For Watching And Listening!
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Thanks to Erik for being such a great guest. See you for the next episode where we’ll be adding testosterone, one pin at a time!