Just like Doctor Who can travel through space and time, Pins that you pin on Pinterest can all of the sudden pop up when you least expect it. Which is awesome! Pinterest Pins have the longest shelf life of any social media network. I’m still getting repins that link back to my content when I first started using Pinterest.
Sure most of your repins will happen in the first 24 hours, but when you create a great pin, people will repin that pin even months down the line.
Think of other social media platforms like Twitter and Facebook kinda like fast food, like a drive through. You go to the window and say “I’ll have a number two please, hold the pickles.” and go on with your day.
Pinterest is the opposite of that. The reason is people go to Pinterest is for ideas, for inspiration, to dream. Twitter and Facebook users are focused on the now. They want it immediately . Pinterest is built to allow people to browse, to search and to uncover more pins on what they are interested in.
In my travels across the twitter verse here’s a couple of stats that I thought you might find interesting.
The percentage of Pinterest users that use Pinterest instead of browsing catalogs is 49%
Pinterest is Buzzfeed’s 2nd largest social referral source and more than half of Buzzfeed’s Pinterest referral traffic goes to posts more than two months old.
Remember that Pinterest is as much a navigation and search driven network as it is a social platform. This awesome search behavior that people use on Pinterest is why your old pins show up and can drive traffic back to your site. I guess you could say Pinterest is bigger on the inside.
So go out there and double check your old pins to make sure that they are linking back to your content correctly. Because you don’t want to look spammy. We want to exterminate SPAM on Pinterest!