While it’s not hard to see how much fun and engaging Pinterest can be, many people don’t have a very good grasp at how well the social media platform can drive traffic and generate leads.
In this edition of the Manly Pinterest Tips Show, Alisa Meredith helps fill in the gaps, complete with tips that will help get your social media strategy off the backburner and onto the front page.
Alisa, who holds HubSpot COS Designer, Inbound, and Partner certifications, has been a part of the Internet vanguard since before the turn of the century. In 1999, for example, Alisa distributed her writing as downloadable ebooks, before ebooks were even a thing.
Years later, she ended up finding her way into the budding social media industry and now uses her talents to boast traffic and visibility for a diverse array of clients.
Alisa is co-owner and senior inbound marketer at Scalable Social Media and a content marketing specialist at OverGo Studio. For 10 years, she helped run On Target Professional Website Design, and, before that, she was a website designer at Main Resource, Inc.
In her spare time, Alisa is a co-organizer at the Social Media Club of Wilmington, NC.
Also, Alisa is busy filling up her blog at Scalable Social Media with incredible marketing and lead-generation tips, topics she was more than happy to expound upon on The Manly Pinterest Tips Show.
Here is a list of questions we discussed:
- How did you get involved with social media? What’s your backstory? (2:07)
- What exactly is lead generation in relation to social media? (3:27)
- Are you finding that most of your traffic comes from social media? (4:09)
- What is the difference between direct leads and indirect leads? (4:53)
- Do direct leads convert at a better rate? (5:24)
- How have you used Pinterest to generate leads for your clients? (6:24)
- What makes a great landing page? (7:19)
- What would you use besides ‘Submit’ for your submit button? (8:12)
- What landing-page software do you recommend? (8:37)
- Which social media platforms do you use to drive traffic back to your clients’ site? (9:10)
- Does the type of social media you use depend on the industry you are promoting? Does Pinterest work well with all industries? (9:28)
- How many pins do you make for a client for each landing page? (11:39)
- How many pins, and what kinds of pins, would you make for an ebook offer? (12:42)
- What do you put in the title of the pin? How do you entice them to click through from the pin? (13:42)
- Do you put anything on the actual pin or just in the description field? (14:28)
- Do you schedule out various posts from the same piece of content? (15:51)
- What is the best pin frequency? (16:17)
- What kinds of boards do you pin images to? (18:51)
- Do you use many group boards in your strategy? Have they been successful? (20:01)
- Do you create group boards for your clients? (20:17)
- When you’re doing your Pinterest strategy, are you trying to build engagement or drive traffic? (20:26)
- What is a good ‘call to action’? What does it look like? (21:06)
- What tips would you give to someone writing a call to action so that it doesn’t appear too spammy? (22:09)
- What is a good description to get someone to watch a video? (24:24)
- How can businesses maximize their Return On Investment that they spend on Pinterest? How much time should a small business spend on Pinterest? What’s the best way to track that time? (25:50)
- Now that Pinterest has started to allow them, do you use UTM codes for tracking? (27:43)
- What advice would you give men who are just starting out on Pinterest? (30:17)
Thanks For Watching And Listening!
I really appreciate you joining me for this week’s episode. Have questions or comments? Leave a message in the comment section below!
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If you’d like to learn more about a certain topic or have something you’d like me to talk about during the show, feel free to contact me.
Thanks to Alisa for being such a great guest. See you for the next episode where we’ll be adding testosterone, one pin at a time!